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Avichi Meiyappa Chettiar ((タミル語:அவிச்சி மெய்யப்ப செட்டியார்); 28 July 1907 – 12 August 1979), also known as A. V. Meiyappan or AVM, was an Indian film producer, director and philanthropist who established AVM Productions in Vadapalani, Chennai. He is widely regarded as one of the pioneers of Tamil cinema, and one of three movie moguls of the South Indian film industry along with S. S. Vasan and L. V. Prasad.〔 〕 His production company AVM Productions is the only production company in Kollywood (Tamil film industry) to run successfully for five decades and three generations. AVM was born in Karaikudi in a well-to-do Nagarathar family. He moved to Chennai (then known as Madras) at an early age and established ''Saraswathi Stores'' which sold gramophone records. Subsequently, he entered the film industry and started directing his own films. After some initial setbacks, AVM delivered a string of hits in the early 1940s. Following the immense success of his 1947 film ''Nam Iruvar'', AVM moved to film production and established AVM Productions in Chennai, first at Santhome and then at Kodambakkam. In 1951, AVM entered the Hindi film industry with the film ''Bahar'' starring Vyjayanthimala. By the time he died in 1979, he had produced 167 films. Some of the greatest hits produced by AVM Productions are ''Vazhkai'', ''Bahar'', ''Parasakthi'', ''Hum Panchi Ek Dal Ke'', ''Bhookailash'', ''Kalathur Kannamma'', ''Server Sundaram'' and ''Major Chandrakanth''. AVM also directed a number of films in the 1930s and 1940s, the notable ones being ''Alli Arjuna'', ''Bhookailash'', ''Sabapathy'', ''Sri Valli'' and ''Nam Iruvar''. ==Early life== AVM was born in Karaikudi on 28 July 1907〔(【引用サイトリンク】title=Biography of AVM )〕 to father Avichi Chettiar and mother Lakshmi Achi. Avichi Chettiar owned a department store called AV & Sons which sold gramophone records. AVM was born in the Nagarathar community whose members had gained a fine reputation in the mercantile and money-lending business in the later half of the 19th century and early years of the 20th century.〔 At an early age, AVM envisioned better prospects in the trade of manufacturing records than simply selling them.〔 Hence, he moved to Madras with his friends K.S. Narayan Iyengar and Subbaiah Chettiar and established a new firm called ''Saraswathi Stores'' on 9 September 1932.〔 This new firm also manufactured gramophone records apart from selling them.〔〔 In this new venture, he got excellent support from the manager K.P. Varadachari and his lawyer friend Thoothukudi Govindachari Raghavachari.〔 Some of AVM's early productions were dramas on mythological subjects like ''Ramayanam''.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「A. V. Meiyappan」の詳細全文を読む スポンサード リンク
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